Lyft “It Matters How You Get There.”
Working with the internal creative team at Lyft, I was tasked with bringing designs from a successful print campaign to life through 3D animation. The 20 plus deliverables featured unique messaging and layouts that played at sporting events, on digital signage, and as advertisements on Instagram and Facebook.
To insure a fast and flexible workflow, I rigged up the type animation using the Mograph Module and the car animation using Xpresso inside Maxon Cinema 4D. This made it easy to swap out different pieces of typography and different car models with minimal effort.
